Cómo hacer que Google indexe instantáneamente su nuevo sitio web


Cómo hacer que Google indexe instantáneamente su nuevo sitio web

¿Quiere más tráfico de búsqueda orgánico en su sitio?

Estoy dispuesto a apostar que la respuesta es sí, ¡todos lo hacemos!

El tráfico de búsqueda orgánico es esencial para hacer crecer su sitio web y su negocio.

Algunas investigaciones afirman que alrededor del 53% del tráfico de su sitio se puede atribuir a la búsqueda orgánica.

Pero las estadísticas no importan si su sitio no aparece en los resultados de búsqueda.

¿Cómo puede hacer que Google, Bing y otros motores de búsqueda indexen su nuevo sitio o blog?

Bueno, tienes dos opciones.

Puede adoptar el enfoque de 'tortuga': simplemente siéntese y espere a que suceda de forma natural, pero puede llevar semanas o meses.

(Créame, he estado allí antes, no es divertido).

O puedes hacerlo realidad ahora, dándote más tiempo y energía para aumentar tu tasa de conversión, mejorar tu presencia social y, por supuesto, escribir y promover contenido interesante y útil.

No sé ustedes, pero prefiero que mis sitios se indexen lo más rápido posible porque me da más tiempo para desarrollar mi audiencia.

¡Estas estrategias son exactamente la forma en que hice crecer este blog a más de 600,000 visitantes por mes tan rápido como lo hice!

La indexación de Google aumenta a 600.000 visitantes mensuales "class =" wp-image-29036 "width =" 657 "height =" 298 "srcset =" https://neilpatel.com/wp-content/uploads/2015 / 12 / Screen- Tir-2017-05-23-at-10.31.54-AM.png 1313w, https://neilpatel.com/wp-content/uploads/2015/12/Screen-Shot-2017-05-23-at-10.31 .54-AM-350x159.png 350w, https://neilpatel.com/wp-content/uploads/2015/12/Screen-Shot-2017-05-23-at-10.31.54-AM -768x349.png 768w , https://neilpatel.com/wp-content/uploads/2015/12/Screen-Shot-2017-05-23-at-10.31.54-AM-700x318.png 700w "data-lazy -sizes =" ( ancho máximo: 657px) 100vw, 657px "src =" https://neilpatel.com/wp-content/uploads/2015/12/Screen-Shot-2017-05-23-at-10.31. 54-AM.png

¿Quieres hacer lo mismo?

¡Quédese, mientras repito todo lo que he aprendido sobre SEO y cómo indexar su sitio web rápidamente en esta guía paso a paso!

Voy a explicarle cómo hacer que Google indexe su sitio web rápidamente, lo que le brindará más tráfico de búsqueda orgánica y clasificaciones más altas.

¡Empecemos!

¿Por qué necesita Google para indexar su sitio?

Primero, la respuesta obvia.

Si desea que su sitio aparezca en los resultados de búsqueda, debe indexarlo.

Sin embargo, no desea que su sitio se indexe solo una vez. Quieres que los motores de búsqueda sigan indexando tu sitio.

Los motores de búsqueda como Google no solo se actualizan automáticamente.

Dependen de las arañas: pequeños fragmentos de código informático que cada motor de búsqueda envía para "rastrear" la web (de ahí "la araña").

Quiere una velocidad de arrastre eficiente y frecuente.

El trabajo de la araña es buscar cosas nuevas en la web y actualizar la versión ya indexada de su sitio. Estas "cosas nuevas" pueden ser una página nueva en un sitio existente, un cambio en una página existente o un sitio o blog completamente nuevo.

Una vez que la araña encuentra un nuevo sitio o página, necesita comprender de qué se trata ese nuevo sitio o página.

En el salvaje oeste de los primeros días de la web, las arañas de los motores de búsqueda no eran tan inteligentes como lo son hoy. Puede obligar a una araña a indexar y clasificar su página en función del número de veces que una frase de búsqueda en particular ("palabra clave") apareció en la página.

Para el éxito del contenido actual, no puede confiar en estas estrategias anticuadas de optimización de motores de búsqueda.

ejemplo antiguo de la táctica SEO de la guía de indexación de Google "width =" 700 "height =" 345 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492487_29_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

La palabra clave ni siquiera necesitaba estar en el cuerpo de la página. ¡Muchas personas se han clasificado para la marca de su mayor competidor simplemente completando docenas de variaciones de esa marca en las metaetiquetas de una página!

Afortunadamente para los usuarios de búsqueda de Google y los propietarios de sitios web éticos, esos días quedaron atrás.

Hoy, el relleno de palabras clave y metaetiquetas lo penalizará, no lo recompensará. Y las metaetiquetas de palabras clave no son realmente parte del algoritmo (aunque todavía hay buenas razones para usarlas).

Si no tiene cuidado, su sitio podría ser excluido del índice, lo que significa que su sitio no se clasificará para ninguna palabra clave.

En estos días, Google está más preocupado por la experiencia general del usuario en su sitio y la intención del usuario detrás de la búsqueda, es decir, los resultados de la búsqueda. ¿El usuario quiere comprar algo (intención comercial) o aprender algo (intención informativa)?

Incluso hicieron de Page Experience un factor de clasificación.

No me malinterpretes, las palabras clave siempre importan. Otros factores también son importantes: hasta 200 en total, según Brian Dean de Backlinko. Estos incluyen cosas como enlaces entrantes de calidad, señales sociales (pero no directamente) y código válido en todas sus páginas.

Nada de esto importará si las arañas no pueden decirle a los motores de búsqueda que sus páginas están allí en primer lugar, lo que significa que no aparecerán en ellos.

Por eso la indexación de sitios web es tan importante.

En pocas palabras, la indexación es la forma en que la araña utiliza para recopilar y procesar todos los datos de páginas y sitios mientras rastrea la web.

La indexación frecuente mejora sus resultados de búsqueda.

La araña toma nota de nuevos documentos y cambios, que luego se agregan al índice de búsqueda que mantiene Google. Estas páginas solo se agregan si tienen un contenido excelente y no activan ninguna alarma al hacer cosas turbias como el relleno de palabras clave o la creación de un montón de enlaces de fuentes no confiables.

Cuando la araña ve un cambio en su sitio web, procesa tanto el contenido (texto) de la página como las ubicaciones en la página donde se colocan los términos de búsqueda. También analiza la etiqueta del título, la metaetiqueta y los atributos alt de las imágenes.

Esta araña luego agrega, o "indexa", este contenido en Google.

Es indexación en pocas palabras. Es una herramienta imprescindible para los webmasters.

Cuando un usuario de búsqueda busca información escribiendo palabras clave de búsqueda, el algoritmo de Google se activa. Luego, el algoritmo decide dónde clasificar una página en relación con todas las demás páginas relacionadas con esas palabras clave.

La frecuencia con la que se indexa su sitio puede afectar su rendimiento en los resultados de búsqueda. Desea asegurarse de que todo su contenido más reciente esté disponible en todo momento para los buscadores y las arañas de Google.

Esta es la versión breve y algo simplificada de cómo Google encuentra, rastrea e indexa nuevos sitios como el suyo.

Muchos otros motores de búsqueda, como Bing o Yahoo, siguen procedimientos similares, aunque podría haber alguna variación en los detalles ya que cada uno tiene su propio algoritmo.

¿Cuáles son los factores de indexación de sitios web que importan?

Quiere una tasa de índice eficiente para su sitio web.

Esto significa que desea que los robots de los motores de búsqueda encuentren su nuevo contenido lo más rápido posible después de hacer clic en Publicar.

Puede comprobar la frecuencia con la que Google rastrea sus páginas iniciando sesión en Search Console.

¿Aún no se ha configurado con Google Search Console? Continúe con el paso 2 para aprender a configurar su sitio web.

En Search Console, haga clic en su sitio web. Luego haga clic en Configuración> Estadísticas de simulacro> Abrir informe. Verá gráficos como este:

Informe de rastreo de Google Search Console. "class =" wp-image-104366 "srcset =" https://improvvisa.es/wp-content/uploads/2021/02/1613492487_162_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png 700w, https: // neilpatel.com/wp-content/uploads/2021/02/crawl-report-google-search-console-350x169.png 350w, https://neilpatel.com/wp-content/uploads/2021/02/crawl-report -google-search-console-768x371.png 768w, https://neilpatel.com/wp-content/uploads/2021/02/crawl-report-google-search-console.png 1245w "data-lazy-size =" (ancho máximo: 700px) 100vw, 700px "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492487_162_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

El primer gráfico muestra la frecuencia con la que Google rastrea su sitio.

Este gráfico, el gráfico de "solicitudes de rastreo", muestra la frecuencia con la que Google rastrea mi sitio cada día.

Como regla general, cuanto más exploración, mejor.

En algunos casos, sin embargo, un rastreo excesivo puede sobrecargar los recursos del servidor. Esto suele ser el resultado de una mala configuración del servidor en lugar de un problema con las arañas de Google.

Esto es muy raro, por lo que probablemente no tendrá que preocuparse por ello. Google te permite cambiar la velocidad de rastreo (solo hacia abajo, no hacia arriba) si te sucede.

Entonces, ¿cómo aumenté mi velocidad de rastreo?

He publicado mucho últimamente y he actualizado algunos contenidos antiguos. Por eso, Google está ansioso por recibir todas mis actualizaciones y cambios lo más rápido posible. Está aprendiendo a contactarme más a menudo.

También cambié a un nuevo host en abril, que es mucho más rápido que el anterior.

Cuanto más rápido se cargue su sitio, más rápido podrá ingresar e indexar Google.

Google quiere recomendar los mejores sitios web a sus usuarios. Busca sitios con una buena experiencia de usuario. Si bien esto incluye muchos factores, la calidad del contenido y la velocidad de carga del sitio son muy importantes.

Para hacerlo mas simple:

Sitio más rápido = mejor experiencia de usuario.

Mejor experiencia de usuario = mejor clasificación de los resultados de búsqueda.

La cantidad de páginas que indexa es más importante que la frecuencia con la que Google indexa su sitio. Desea asegurarse de que se indexen tantas páginas como sea posible en su sitio.

(No se preocupe, su mapa del sitio se encargará de esto, que cubriré en detalle en el paso 7.)

Pero primero, comencemos desde el principio. Los siguientes 18 pasos lo guiarán a través de todo lo que necesita saber para indexar su sitio web.

No es necesario que sigas los 18 pasos para tener un sitio web bien indexado, pero si te preguntas cómo clasificar más alto en Google, ¡esta es la única guía que necesitarás!

Paso 1: ¿Mi sitio ya está indexado?

A menos que esté lanzando un sitio nuevo, es probable que su sitio web ya esté indexado.

Si tiene dudas, aquí le explicamos cómo averiguarlo.

La forma más sencilla de comprobar esto es buscar sitio: tudominio.com en Google. Si Google sabe que su sitio existe y lo ha rastreado antes, verá una lista de resultados similares a NeilPatel.com en la siguiente captura de pantalla:

ver si su sitio está indexado por Google "width =" 700 "height =" 670 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492487_630_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Si Google aún no ha encontrado su sitio, no obtendrá ningún resultado similar a este:

¿Mi sitio está indexado por google? "width =" 700 "height =" 432 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_156_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Si su sitio ya está indexado, es genial, pero probablemente hay margen de mejora.

El resto de los pasos de esta guía lo ayudarán a asegurarse de que su sitio esté indexado en todo su potencial.

Paso 2: Instale y configure Google Analytics y Search Console

Si aún no conoce estas herramientas gratuitas de Google, aquí tiene una breve descripción.

Google analitico: Mide estadísticas en su sitio web, como visitantes, tiempo que pasan en el sitio, qué páginas vieron, de dónde son, etc.

Consola de búsqueda de Google (anteriormente conocida como Herramientas para webmasters de Google): Le permite monitorear diferentes aspectos de su sitio web como el último rastreo, errores de indexación, problemas de seguridad, etc.

Search Console también te permite administrar algunos aspectos clave de cómo apareces en los resultados de búsqueda y enviar mapas del sitio manualmente. Cubriré todo esto más adelante en este artículo.

Pero primero, preparémonos.

Si ya tiene Google Analytics y Search Console, haga clic aquí para ir al Paso 3: Cree una estrategia de marketing de contenido.

Para configurar Google Analytics, haga clic aquí e inicie sesión con su cuenta de Google.

Esta es su dirección de correo electrónico @ gmail.com o su dirección de correo electrónico @ mydomain.com si está utilizando el servicio G Suite for Business de Google.

Regístrese en Google para ver si su sitio está indexado "width =" 668 "height =" 773 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0- 98 .png

Luego haga clic en Registrarse.

Ingrese el nombre y la URL de su sitio web, luego haga clic en Obtener ID de seguimiento en la parte inferior de la página.

obtener ID de seguimiento para google analtyics "width =" 700 "height =" 698 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0-75 .png

Verá una página como esta. ¡Sin pánico!

suscríbase a GA "width =" 700 "height =" 444 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_363_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Hay varias formas de instalar Google Analytics en su sitio web.

Configurar Google Analytics

Si está utilizando WordPress o algún otro sistema de gestión de contenido que le solicite su ID de seguimiento de Google Analytics, solo necesita el número en la parte superior. En mi caso, es UA-98962030-1.

¡Este no es mi ID de seguimiento real! Solo digo, ¡no publiques esto en línea! 😉

El complemento de WordPress Google Analytics de MonsterInsights es realmente fácil de configurar.

Descárgalo, sube el plugin a WordPress, actívalo y verás esta pantalla.

información monstruosa para instalar Google Analytics "width =" 682 "height =" 267 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_387_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Presiona el botón azul "Autenticar" y te guiará por el resto.

Para configurar el complemento, debe tener un perfil de Analytics ya creado, lo que hicimos en el paso anterior.

Si no usa WordPress o desea agregar su código de Analytics manualmente, aquí le mostramos cómo.

Debe poner este código (en el cuadro rojo) en cada página de su sitio web.

instale Google Analytics para indexar el sitio web "width =" 700 "height =" 345 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_559_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

La forma más sencilla es crear un archivo que contenga el código y luego crear una línea de código en cada una de las páginas de su sitio web que extraiga ese archivo.

Pastel, ¿verdad?

No se preocupe, ¡así es como!

Para este paso, debe poder acceder a los archivos de su sitio web en el servidor de su empresa de alojamiento web. Esto generalmente se hace a través de FTP.

Abra su cliente FTP (FileZilla es un gran cliente gratuito) y conéctese a su servidor. Si no tiene esta información, puede crear una cuenta FTP en el cPanel de su anfitrión o simplemente contactar a su anfitrión para solicitar la información.

Su información de inicio de sesión debería verse así:

índice del sitio web cómo instalar scripts de seguimiento "width =" 590 "height =" 707 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_502_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Una vez que haya iniciado sesión, verá una lista de archivos y carpetas como esta.

índice de secuencia de comandos de seguimiento de instalación del sitio web "width =" 627 "height =" 314 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0 -57.png

Abra un nuevo archivo de texto (el Bloc de notas para Windows o TextEdit para Mac está bien para esto). Asegúrese de que esté configurado en Solo texto sin formato.

En TextEdit, haga clic en Formato -> Crear texto sin formato para hacer esto.

índice de secuencia de comandos de seguimiento de instalación del sitio web "width =" 590 "height =" 480 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0 -55.png

Esto es realmente importante porque los procesadores de texto como Word pueden agregar formato al código, lo que puede estropear la codificación de su sitio. Al trabajar con código, siempre usa texto sin formato.

Una vez que tenga su documento en texto sin formato, pegue el código de Google Analytics. Terminarás con esto:

índice de secuencia de comandos de seguimiento de instalación del sitio web "width =" 548 "height =" 278 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0 -120.png

Guarde su archivo como analyticstracking.php. Asegúrese de que tenga la extensión .php y no .txt.

índice de secuencia de comandos de seguimiento de instalación del sitio web "width =" 552 "height =" 253 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0 -69.png

Si su editor de texto lo guardó como "analyticstracking.php.txt" por alguna razón, simplemente cambie el nombre del archivo en su computadora a "analyticstracking.php".

índice del script de seguimiento de instalación del sitio web "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_792_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Sube este archivo a tu directorio raíz a través de FTP (la primera carpeta de tu sitio web).

Necesita agregar una línea de código para cada plantilla de página que tenga. Esto "llama" al archivo que acabamos de crear y garantiza que todas las páginas de su sitio web que utilizan esta plantilla se rastreen en Google Analytics.

Para hacer esto, descargue todos los archivos de plantilla PHP de su sitio web y edítelos.

Si tiene un header.php con nombre que se carga en cada página, ¡solo necesita hacerlo una vez!

Descarga header.php.

índice de secuencia de comandos de seguimiento de instalación del sitio web "width =" 672 "height =" 446 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0 -72.png

Luego abra el archivo descargado en su editor de texto.

Busca el etiqueta y el comienzo de , así:

índice del script de seguimiento de instalación del sitio web "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_879_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Inserte una línea de código justo después del etiqueta.

copia este código:

Y pégalo aquí:

indexar el script de seguimiento de instalaciones del sitio web "width =" 638 "height =" 98 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0- 60.png

Guarde su archivo header.php y cárguelo en su sitio web.

¡Hecho!

Si no tiene un archivo header.php, debe repetir este proceso para cada plantilla de página php que tenga en su sitio web, como index.php, blog.php, etc.

Si está utilizando WordPress, definitivamente tiene una ventaja. Todo lo que tienes que hacer es instalar un complemento.

Bien, una cosa más para configurar y pasaremos al paso 3.

Configuración de Google Search Console

Ahora que Google Analytics está configurado, es hora de agregar nuestro sitio web a la Consola de búsqueda de Google (anteriormente, Herramientas para webmasters de Google).

Haga clic aquí para acceder a Search Console. Inicia sesión con tu cuenta de Google.

Verás esta pantalla:

Guía del sitio web del índice de configuración de Google Search Console "class =" wp-image-104378 "height =" 298 "srcset =" https://neilpatel.com/wp-content/uploads/2021/02 / google-search-console-page -700x303.png 700w, https://neilpatel.com/wp-content/uploads/2021/02/google-search-console-page-350x151.png 350w, https: / /neilpatel.com/wp-content/uploads /2021/02/google-search-console-page-768x332.png 768w, https://neilpatel.com/wp-content/uploads/2021/02/google-search- console-page.png 1189w "data-lazy -sizes = "(ancho máximo: 700px) 100vw, 700px" src = "https://neilpatel.com/wp-content/uploads/2021/02/google-search-console -page-700x303.png

Haga clic en "Comenzar ahora".

Luego deberá verificar que es el propietario de este dominio. Hay varias formas de hacer esto.

De forma predeterminada, puede mostrarle una opción para verificar a través de su proveedor de alojamiento web.

índice de la consola de búsqueda del sitio web "width =" 555 "height =" 612 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_126_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Haga clic en el menú desplegable para encontrar su proveedor de nombre de dominio.

Si el suyo no está en la lista, puede tocar Otro (en la parte inferior).

Luego, Search Console le pide que cree un registro TXT, lo que implica un cambio en la configuración de su dominio.

índice de registro de la consola de búsqueda del sitio "width =" 700 "height =" 425 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0- 59.png

¿Está un poco por encima de tu cabeza? ¡No te preocupes, tengo una forma mucho más fácil!

Si aún desea agregar un registro TXT, aquí le mostramos cómo.

Haga clic en Más métodos en la parte superior.

índice de registro de la consola de búsqueda del sitio "width =" 700 "height =" 300 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0- 77.png

Hay dos formas sencillas de validar su dominio: con Google Analytics o mediante la carga de un archivo HTML.

Cubriré ambos.

índice de registro de la consola de búsqueda del sitio "width =" 698 "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_716_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Para verificar con Google Analytics, selecciónelo y haga clic en Verificar.

Google verificará su cuenta de Analytics para asegurarse de que es quien dice ser y, si lo es, verá un mensaje de éxito. Asegúrese de utilizar la misma cuenta de Google con Search Console que utiliza con Analytics.

El proceso sigue siendo bastante sencillo con el método de carga de archivos HTML.

sitio web índice búsqueda consola registro registro HTML "width =" 629 "height =" 465 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0-70. png

Haga clic para descargar el archivo a su computadora en el paso 1, y luego abra su programa FTP nuevamente. Importe el archivo HTML de Google a su directorio raíz.

índice de registro de la consola de búsqueda del sitio "width =" 674 "height =" 185 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0- 90.png

Luego, visite la URL que le proporcionó Google para asegurarse de que el archivo esté allí. En mi caso es https://neilpatel.com/googlefba739b2a6dd0306.html.

Si lo importó correctamente, verá el nombre del archivo en la ventana de su navegador.

indexar el sitio web buscar la consola comprobar el registro "src =" https://improvvisa.es/wp-content/uploads/2021/02/1613492488_327_Como-hacer-que-Google-indexe-instantaneamente-su-nuevo-sitio-web.png

Regrese a Search Console y haga clic en Verificar en la parte inferior.

índice de sitio web búsqueda consola registro comprobar "width =" 625 "height =" 472 "src =" https://neilpatel.com/wp-content/uploads/2017/05/pasted-image-0-76. png

¡Eso es!

Assurez-vous de laisser le fichier HTML sur votre serveur. Cela garantit que votre site Web restera vérifié avec la Search Console.

Il y a deux autres choses vraiment importantes à faire maintenant:

  • Ajoutez les versions neilpatel.com et www.neilpatel.com de votre domaine
  • Définir un domaine préféré

Pourquoi devez-vous faire cela, demandez-vous?

Cela peut provoquer des erreurs d'exploration, que nous essayons d'éviter!

L'ajout de l'autre version de votre URL est facile – répétez le même processus que je viens d'expliquer. Dans l'exemple ci-dessus, j'ai vérifié mon domaine neilpatel.com. Donc, j'entrerais dans la Search Console et ferais exactement les mêmes étapes, mais j'utiliserais plutôt "neilpatel.com".

Une fois que vous avez ajouté à la fois «votredomaine.com» et «www.votredomaine.com» à la Search Console, vous devez définir le domaine préféré.

Pour ce faire, cliquez sur votre site Web dans la Search Console.

Dans le coin supérieur droit, cliquez sur l'icône d'engrenage, puis sur Paramètres du site.

Sélectionnez si vous souhaitez que vos URL s'affichent avec le "www". ou sans.

Je vais vous montrer toutes les choses géniales que vous pouvez faire avec la Search Console plus loin dans cet article, alors gardez cet onglet ouvert!

Mais maintenant, nous devons revenir aux fondamentaux du marketing et parler de la création d'une stratégie de référencement pour votre contenu.

Étape 3: créer une stratégie de marketing de contenu

C’est dans votre propre intérêt d’avoir une stratégie de marketing de contenu écrite axée sur les résultats de recherche.

Mais ne me croyez pas sur parole.

Du Content Marketing Institute:

«Ceux qui ont une stratégie de marketing de contenu documentée:

  • Sont beaucoup plus susceptibles de se considérer efficaces en marketing de contenu
  • Sentez-vous beaucoup moins mis au défi avec chaque aspect du marketing de contenu
  • Se considèrent plus efficaces dans leur utilisation de toutes les tactiques de marketing de contenu et des canaux de médias sociaux
  • Sont en mesure de justifier de consacrer un pourcentage plus élevé de leur budget marketing au marketing de contenu "
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Toutes ces choses sont absolument vraies. Pour moi, je me sens beaucoup plus sur la bonne voie lorsque j'ai un plan d'action écrit auquel je peux me référer et suivre mon succès.

Mes blogs et mes multiples entreprises n'auraient pas connu une croissance aussi rapide qu'eux sans un plan écrit.

En plus de vous permettre de rester concentré sur vos objectifs, une stratégie de contenu documentée vous aide également à indexer les pages de votre site en créant de nouvelles pages de contenu.

Selon le rapport «Not Another State of Marketing Report 2020» de HubSpot, 60% des spécialistes du marketing de contenu ont déclaré que le contenu était très important ou extrêmement important pour leur stratégie globale.

Une étude a révélé que les entreprises qui utilisent le marketing de contenu bénéficient de taux de conversion six fois plus élevés.

Faire de votre mieux pour publier du contenu précieux, intéressant et utile, puis faire tout ce que vous pouvez pour vous assurer que vos clients potentiels le voient.

Voici un exemple.

Lorsque je crée et publie une infographie professionnelle sur mon site et qu'elle est partagée sur une autre page Web avec un lien vers ma page, j'obtiens un «crédit» de marketing de contenu pour les deux articles.

Puisqu'il s'agit d'une infographie, je suis plus susceptible d'engager mon public sur les deux sites.

Les infographies ont l'un des taux d'engagement des lecteurs les plus élevés. Il est prouvé que la plupart des gens passent plus de temps à regarder des infographies qu'à lire le texte sur la page.

Mais vous lisez totalement ceci, non?!

Les infographies sont partagées sur les réseaux sociaux environ 3 fois plus que tout autre type de contenu.

Lorsque vous élaborez votre stratégie de marketing de contenu, les blogs doivent absolument figurer sur la liste.

Mais vous devez également prendre en compte le contenu que vous publierez sur d'autres sites Web. Cela contribue non seulement à augmenter votre trafic, mais également à accélérer l'indexation et à obtenir des liens entrants.

Voici quelques exemples de contenu hors site à intégrer à votre plan:

  • Messages d'invités sur d'autres sites de votre niche
  • Communiqués de presse soumis à des sites qui publient ce type de contenu
  • Articles sur des sites d'annuaires d'articles de haute qualité (Remarque: soyez prudent ici – la grande majorité des annuaires d'articles sont ne pas haute qualité et peut en fait nuire à votre marque, à votre réputation et à votre référencement.)
  • Certains répertoires réputés sont Medium et HubPages.
  • Vidéos hébergées sur Vimeo ou votre chaîne YouTube

Bien sûr, tout contenu votre nom ou votre marque doit être de haute qualité et publié sur un site réputé et faisant autorité.

Sinon, vous allez à l'encontre de l'objectif de l'optimisation des moteurs de recherche et nuire à votre trafic et à votre marque dans le processus.

Le contenu publié sur des sites de "spam" avec un lien vers votre site suggère aux résultats de recherche Google que votre site est également du spam.

Des exemples de sites réputés sur lesquels publier des invités peuvent être Forbes, Entrepreneur, Smashing Magazine, etc. Ce sont des sites Web bien connus avec une réputation de contenu de qualité, qui est exactement ce à quoi vous voulez être associé à votre marque.

Pas si bons endroits pour poster? Sites pleins de signaux d'alarme de mauvaise qualité: encombrés d'annonces, de nombreuses fautes de grammaire ou d'orthographe, ou inconnus dans le secteur que vous essayez de cibler.

Je ne veux nommer aucun nom ici, mais votre bon sens devrait suffire à vous dire ce qu'est un site contenant du spam. Par exemple, un site nommé "neilsbestmarketingadvice101.tumblr.com" ne fera probablement pas grand chose pour vous, non?

Un plan de marketing de contenu bien pensé vous permet d'éviter de vous faire trébucher dans la course folle à publier plus de contenu. Il vous place aux commandes de l'optimisation des moteurs de recherche afin que vous puissiez vous concentrer sur la génération de prospects et l'augmentation de votre taux de conversion.

Créer une stratégie de contenu écrite ne doit pas être difficile.

Voici le framework que j'utilise pour le mien:

  • Quels sont vos objectifs? Spécifiez les objectifs SMART et la façon dont vous mesurerez vos progrès (c'est-à-dire les métriques).
  • Qui est votre public cible? Les profils ou personas des clients sont essentiels pour comprendre votre public et ce qu'il veut / a besoin.
  • Quels types de contenu allez-vous produire? Vous voulez vous assurer que vous diffusez le type de contenu que votre public cible souhaite voir.
  • Où sera-t-il publié? Bien sûr, vous hébergerez votre propre contenu sur votre site Web, mais vous souhaiterez peut-être également accéder à d'autres sites ou utiliser des plates-formes telles que YouTube, LinkedIn et Slideshare.
  • À quelle fréquence publierez-vous votre contenu? Il est de loin préférable de produire un article bien rédigé et de haute qualité par semaine de manière cohérente plutôt que de publier tous les jours pendant une semaine et de ne rien publier pendant un mois. La cohérence est la clé.
  • What systems will you adopt for publishing your content? Systems are basically just repeatable routines and steps to get a complex task completed. They’ll help you save time and write your content more quickly, so you can stay on schedule. Anything that helps you publish content in less time without sacrificing quality will improve your bottom line.
  • What tools will you use? Include the blogging/content tools and technology you’ll use and how they fit into your system.

Once you have your content marketing plan documented, you’ll find it easier to publish great content on a consistent schedule. This will help your site’s new web pages get indexed faster.

Step 4: Start Blogging

Why do you need a blog?

It’s simple: Blogs are hard-working SEO machines. Blog content gets crawled and indexed more quickly than static pages.

Blogs also bring in more traffic. Businesses that blog regularly generate 55% more visitors to their sites than those that don’t.

Blogging works for every kind of business, industry, or niche, as well as for almost all business models — even B2C and e-commerce sites.

Don’t be afraid of committing to a blog.

Yes, it does require consistent effort. You do have to write (or outsource) high-quality, in-depth blog posts on a regular basis.

The rewards, I’ve found, are absolutely worth it.

If you have an ecommerce site, blogging doesn’t have to be terribly complex or difficult.

For example, when you create a new product page, write and publish a blog post about the new product. Add quality images of the product and link to the product page. This helps the product page get indexed more quickly by search engines.

Another great blogging strategy for ecommerce is to write a post every time a customer asks you a question.

For more of a sales-oriented strategy, share that blog post link with other bloggers and influencers to get the word out. Maybe they’ll want to feature your product on their blogs, which again is a great source of links and traffic and will positively impact your crawl rate.

Step 5: Use Internal Links on Your Website

Internal links, i.e. linking to pages on your own website, is another great way to get indexed quickly and increase your position in organic search results.

One very obvious source of internal links is your website’s navigation.

It’s important to structure your website navigation in such a way that it makes sense to Google.

Your navigation should follow a predictable flow like Homepage -> Category -> Sub Page.

All elements should be obviously related. So if you are a web designer, your navigation might look like this.

Homepage -> Web Design Services -> WordPress Design

See how those are all related and make sense?

Another key factor is to structure your URLs properly. Google’s rule of thumb is for them to be as simple and straightforward as possible.

So if it makes sense to you, a human, it should make sense to Google too.

Another great way to link to your content is in blog posts.

People typically link phrases in their blogs over to relevant topics, like if I wanted to offer you more information on URL structuring.

Or, I could create a line like this:

En rapport: Does URL Structure Even Matter? A Data Driven Answer

This builds links, which causes Google’s spiders to come back and crawl those pages again. Also, it positively adds to the user experience. Your readers will appreciate the further resources.

Remember to keep user experience in mind at all times. It goes hand in hand with SEO. Google has all these rules and ways it works because it’s trying to deliver the best results to its users and give them the answers they’re looking for.

You should be focused on the same thing!

Step 6: Promote Social Sharing of Your Content

Naturally, getting people to share your content on social media is a good thing. Pretty sure I don’t need to convince you about that!

It exposes your content to new people, attracts them to your website, and it’s the kind of content people want to see the most.

But sharing your posts on social media also has SEO benefits, because it creates links back to your content.

Which, if you’ve been paying attention… tells Google’s spiders to go index your site

Bonus points if you already guessed that.

There is some debate out there about just how much social media links factor into organic search rankings.

Google has mixed statements on the subject, saying at first in 2015 they did not factor in social media posts to organic search ranking at all and then later saying they did.

“Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.”

Matt Cutts of former Google fame said a few years back:

I filmed a video back in May 2010 where I said that we didn’t use “social” as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.

Bing, on the other hand, has been very clear about how it uses social media links in search result rankings, known as “social signals.”

Many marketers believe social signals are a considerable ranking factor, and I’m one of them.

Social sharing has helped me grow my blog significantly. When I started NeilPatel.com, I started from nothing and quickly grew my audience to 60,000 monthly readers within 2 months.

Now I average over 20 million monthly visits.

I attribute a lot of my success to social sharing and the positive SEO growth I got from social signals, links, and increased speed of page indexing.

When it comes down to it, social sharing has many other benefits for your website anyway, so just do it!

Step 7: Add a Sitemap Plugin to get Google to Index Your Site

First, let’s talk about what a sitemap is.

You’ve undoubtedly seen the word “sitemap” before – but maybe you never knew exactly what it meant and how it relates to search engine optimization.

A sitemap is a file that tells Google about the files on your website, including how they relate to each other. This makes it easier for Google to crawl and index your site.

The sitemap is basically a list (in XML format) of all the pages on your site. Its primary function is to let search engines know when something’s changed – either a new web page or changes on a specific page – as well as how often the search engine should check for changes.

Do sitemaps affect your search rankings? They can, but only slightly.

They do help your site get indexed more quickly with a more efficient crawl rate.

In today’s world of search, there are a lot of SEO myths you need to be wary of. But one thing remains the same: all things being equal, great content will rise to the top, just like cream.

Sitemaps help your content get crawled and indexed so it can rise to the top of SERPs more quickly, according to the Google Webmaster Blog.

In Google’s own words, “Submitting a Sitemap helps you make sure Google knows about the URLs on your site.”

Is it a guarantee your site will be indexed immediately? No. But it is definitely an effective webmaster tool that helps in that process.

Casey Henry wondered just how much sitemaps would impact crawl rate and indexing, so he decided to conduct a little experiment.

Casey talked to one of his clients who ran a fairly popular blog using both WordPress and the Google XML Sitemaps Generator WordPress plugin (more on that below).

With the client’s permission, Casey installed a tracking script, which would track the actions of Googlebot on the site. It also tracked when the bot accessed the sitemap, when the sitemap was submitted, and each page that was crawled. This data was stored in a database along with a timestamp, IP address, and the user agent.

The client just continued his regular posting schedule (about two or three posts each week).

Casey called the results of his experiment nothing short of “amazing” as far as search engine optimization is concerned.

But judge for yourself: When no sitemap was submitted, it took Google an average of 1,375 minutes to find, crawl, and index the new content.

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When a sitemap was submitted? That average plummeted to 14 minutes.

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How often should you tell Google to check for changes by submitting a new sitemap? There’s no set-in-stone rule.

However, certain kinds of content call for more frequent crawling and indexing.

For example, if you’re adding new products to an ecommerce site and each has its own product page, you’ll want Google to check in frequently, increasing the crawl rate. The same is true for sites that regularly publish hot or breaking news items that are constantly competing in search engine optimization queries.

But there’s a much easier way to go about the sitemap creation and submission process. If you’re using WordPress, simply install and use the Google XML Sitemaps plugin.

Its settings allow you to instruct the plugin on how frequently a sitemap should be created, updated, and submitted to search engines. It can also automate the process for you, so that whenever you publish a new page, the sitemap gets updated and submitted.

Other sitemap tools you can use include the XML Sitemaps Generator, an online tool that should work for any type of website.

Once you have your sitemap, you want to submit it to Google Search Console, which we’ll cover next.

Step 8: Submit a Sitemap to Search Console

It’s crucial to ensure your sitemap is up to date with Google Search Console. I like to go in once every 2 weeks, or at the very least monthly, and update it.

Not signed up for Google Search Console yet? Head back to Step 2 to see how.

Click the URL to go to the Dashboard for that site. On the left, under “Index” click “Sitemaps.” You’ll see the sitemaps already submitted to Google as well as add a new sitemap.

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For the next step, you need the URL of your sitemap. If you’re using a plugin for WordPress, that information will be available in the plugin’s settings.

Typically, the URL is yourdomain.com/sitemap.xml.

As I mentioned above, you can also use a website like XML-Sitemaps.com to create one. To do that, just enter your URL and choose a change frequency time.

The change frequency just tells Google how often it should index your site. It’s merely a suggestion to Google, and it’s up to the spider to determine when it will come back to index your site again.

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Once it gives you the sitemap.xml file, upload that to your website via FTP.

Once you have your sitemap URL, enter it into Google Search Console.

Once you submit it, you’ll see this at the bottom of the page.

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Once Google is finished indexing it, the Processed column will change from Pending to the date it was indexed.

As you can see, only 294 out of my 473 web pages were indexed! Hopefully, the spider picks up more of them on this crawl. However, don’t be alarmed if you see similar stats — some of those pages are probably ones you don’t want to be indexed anyway (see Step 17 for details!).

Make a habit of submitting a new sitemap at least every month.

You can also use Bing’s Webmaster Tools to do the same for Bing. It’s good to cover all of your bases, especially since Bing is the second most popular search engine after Google!

Step 9: Create Social Media Channels

Do you have social media profiles set up for your site or blog? If not, now’s the time.

Pourquoi? Because as we learned in Step 6, one component of search engine optimization is paying attention to social signals.

Those signals can prompt the search engines to crawl and index your new site.

What’s more, social signals will help you rank your pages higher in the search results.

It’s obvious by now that a solid social media marketing plan helps SEO. But social profiles for your website also give you another place to add links to your site or blog.

Twitter profiles, Facebook pages, LinkedIn profiles or company pages, Pinterest profiles, YouTube channels, and especially Google+ profiles or pages  — all of these are easy to create and the ideal places to add links pointing to your website.

If you don’t want to create new profiles on social sites for your new site or blog, you can alternatively just add the new site’s link to your existing profiles to increase the crawl rate.

I do, however, highly recommend creating new profiles for projects. Aside from being good for SEO, it will be great for branding.

This probably goes without saying, but if you’re making those social media channels, be prepared to update them regularly with new content, too.

Step 10: Use robots.txt

If you’re not an expert coder or developer, you might have seen a file called “robots.txt” in your domain’s files and wondered what it is and what it does.

The “what it is” part is very simple. It’s a basic, plain text file that should reside in the root directory of your domain. If you’re using WordPress, it’ll be in the root directory of your WordPress installation.

The “what it does” part is a little more complex. Basically, robots.txt is a file that gives strict instructions to search engine bots about which pages they can crawl and index — and which pages to stay away from.

When search spiders find this file on a new domain, they read the instructions in it before doing anything else.

If they don’t find a robots.txt file, the search bots assume that you want every page crawled and indexed.

Now you might wonder “Why on earth would I want search engines ne pas to index a page on my site?” That’s a good question!

In short, it’s because not every page that exists on your site should be counted as a separate page for search result purposes. (More on this topic later!)

Your first step is to confirm that your new site has a robots.txt file. You can do this either by FTP or by clicking on your File Manager via CPanel (or the equivalent, if your hosting company doesn’t use CPanel).

If it’s not there, you can create one quite easily using a plain text editor like Notepad.

Noter: It’s very important to use only a plain text editor, and not something like Word or WordPad, which can insert invisible codes into your document that will really mess things up.

WordPress bloggers can optimize their robots.txt files by using a reliable WordPress plugin like Yoast’s SEO plugin.

The format of a robots.txt file is pretty simple. The first line usually names a user agent, which is just the name of the search bot – e.g., Googlebot or Bingbot. You can also use an asterisk (*) as a wildcard identifier for all bots. This type of WordPress plugin is an effective webmaster tool.

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Next is a string of Allow or Disallow commands. These tell search engines which parts they should crawl and index (“Allow”) and which parts they should ignore (“Disallow”).

These rules ensure that only the pages you want to get indexed end up in search results.

So to recap: the function of robots.txt is to tell search engines what to do with the content/pages on your site. But does it help get your site indexed?

Harsh Agrawal of ShoutDreams Media says:

Oui.

He was able to get sites indexed within 24 hours using a combination of strategies, including robots.txt and on-page SEO techniques.

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All that being said, it’s crucial to be very cautious when revising your robots.txt file, because it’s easy to make a mistake if you don’t know what you’re doing.

An incorrectly configured file can hide your entire site from search engines. This is the exact opposite of what you want! You must understand how to edit your robots.txt file properly to prevent hurting your crawl rate.

You may want to hire an experienced developer to take care of the job and leave this one alone if you’re not comfortable with the risk of hurting your SEO.

If you do want to try it out yourself, you can use the Google robots.txt tool to make sure your file is correctly coded.

Step 11: Index Your Site With Other Search Engines

You can also take the direct approach and submit your site URL to search engines.

Before you do this, you should know that there’s a lot of disagreement about manual site URL submission as a method of getting a site indexed.

Some bloggers suggest that it’s at least unnecessary, if not outright harmful.

In most cases, if your site has been up longer than a week, search engines have found it already. Submitting manually is pointless and paying companies to do it for you is robbery.

Manual search engine submission may also be harmful when you’re submitting your site to free submission sites that offer to list your site on multiple search engines. Those links can be low-quality and negatively impact your SEO.

See all these random directories and websites it’s going to submit your site to?

If those sites are seen as spammy by Google, having links to your site from them will hurt your SEO rankings. Google will penalize you for being “attached” to those sites.

Since there are other methods that work efficiently, most bloggers and site owners ignore this step.

On the other hand, it doesn’t take long and it can’t hurt your SEO as long as you’re just submitting to Google, Bing, Yahoo, or other very reputable websites.

To submit your site URL to Google, simply ask Google to recrawl your URLs via a sitemap update or use the URL inspection tool.

Note: Google used to let you directly submit URLs for indexing, but no longer does.

Step 12: Share Your Content on Aggregators

Content aggregators are websites that act as a search engine for user-submitted content.

What that means is people submit their content to these sites, then visitors can search and find content from people all over the world. They are huge networks of searchable content.

Well-known examples are Reddit and Medium.

Submitting your content on aggregators is a great source of links and new exposure, just like social media.

Some other aggregators you can share your content on are:

Medium is also a great place to share your content. For more detailed information, check out my full guide for growing your website traffic with Medium.

Step 13: Share Your Website Link Everywhere

Another simple way to get links to your new site or blog is through your own social status updates.

Of course, these links will be nofollow, but they’ll still count for indexing alert purposes, since we know that Google and Bing, at least, are tracking social signals from web pages.

The old saying “your network is your net worth” also applies here. If you’re just starting out, your first customers could come from family, friends or people they know, so don’t be shy about sharing your new website on your own personal social media accounts.

If you’re on Pinterest, select a high-quality image or screenshot from your new site.

Add the URL and an optimized description (i.e., make sure you use appropriate keywords for your site) and pin it to either an existing board or a new one you create for your site.

I love the way Whole Foods uses Pinterest to engage with its target audience (e.g. foodies and natural recipe seekers). They have boards for every topic, including current holidays and seasonal trends.

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If you’re on YouTube, get creative! Record a short screencast video introducing your site and highlighting its features and benefits. Then add the URL in the video description.

Social Media Examiner suggests putting your URL in the first line of the description.

I also recommend using the right keywords in your title and descriptions.

If you have an existing email list from another business that’s related to the same niche as your new site, you can send out an email blast to the entire list introducing your new site and including a link.

Jon Morrow of Copyblogger fame did this with his new website, Unstoppable.me. He’s built an email list of thousands of people from his multiple businesses and successfully leveraged that to drive traffic to his new venture.

When he published his first post, he sent out an email to his subscribers from his other websites to let them know about his new site.

He also used his bio section on his site SmartBlogger to drive traffic to his new blog.

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His first post on Unstoppable.me earned over 60,000 Facebook shares and 3,000 Twitter shares in just the first month.

Finally, don’t forget about your personal email account. Add your new URL and site name to your email signature. It’s simple, but it works.

Step 14: Set Up an RSS Feed

What is RSS?

RSS is an automated feed of your website content that’s updated when you publish a new blog post. It stands for Really Simple Syndication or Rich Site Summary, and it’s good for both users and site owners.

How does it impact indexing and crawling?

Well, before we get to that, let’s clear one thing up now: Many think RSS is dead.

The number of users has been steadily dropping since Google killed Google Reader back in 2013. I think RSS is evolving, rather than dying.

RSS generally helps increase readership and conversion rate, but it can also help get your pages indexed.

To users, RSS feeds deliver a much easier way to consume a large amount of content in a shorter amount of time.

Users can subscribe to your RSS feed in their favorite RSS reader and receive your new posts automatically. Popular RSS readers are Feedly and Feeder.

As a site owner, you get instant distribution of new content and a way for readers to subscribe to you without having to give up their email address, which some people don’t like to do.

While you still want to focus most of your efforts on building your email list, offering an RSS feed subscription improves user experience by giving privacy-conscious people another option for subscribing to you.

When considering an RSS feed, there are a few best practices you should follow:

  • Decide if you want to show full post content or excerpts. If you write long content (over 2,000 words) you should most likely choose to feature only excerpts in your RSS feed.
  • Make sure your feed includes images, otherwise your subscribers could be missing out on valuable infographics or other graphics required to understand the post.

Setting up your RSS feed with Feedburner (Google’s own RSS management tool) helps notify Google that you have a new blog post or page that’s ready to be crawled and indexed.

To create an RSS feed for your site, head over to Feedburner. Sign in with your Google account.

Enter your URL into the box and click Next.

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Give your feed a title and a Feedburner URL (this will be the public address of your RSS feed).

You’ll then see a success message with your new Feedburner URL. To get people to subscribe to it, just link over to that URL.

For example, you could have a button on your website saying “Subscribe via RSS” and link to that URL.

Step 15: Submit Your Website to Directories

You probably already know that submitting your new URL to blog directories can help your site “get found” by new potential users. Didn’t I just tell you not to do that a few steps ago?

Here’s the thing — it can your website be indexed faster — if you go about it the right way.

Once upon a time, free blog directories littered the digital landscape. There were literally hundreds – if not thousands – of these sites and most provided little to no value to blog readers.

The quality problem got so bad that, in 2012, Google purged many free site directories from its index, properly dropping the rankings of web pages with little content value.

Moz examined the issue by analyzing 2,678 directories, finally concluding that “(o)ut of the 2,678 directories, only 94 were banned – not too shabby.

However, there were 417 additional directories that had avoided being banned, but had been penalized.”

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So what’s the answer?

If you’re going to submit to directories, then make sure you only submit to decently ranked and authoritative directories.

Best-of lists of directories compiled by industry and authority blogs can help you weed out the good from the bad, but make sure the list you’re using is current.

For instance, this one from Harsh Agrawal has been updated as recently as 2019.

Other options that you might want to explore are TopRank, which has a huge list of sites you can submit your RSS feed and blog to; Technorati, which is one of the top blog directories around; and — after you’ve published a decent amount of high-quality content —  the Alltop subdomain for your niche or industry.

Submitting to high-quality sites with decent Domain Authority ratings can not only open your content up to a whole new audience but also provide incoming links that can nudge the search engines to crawl and index your site.

An easy way to submit your site to several directories at once is to use a free service called Ping O Matic.

Ping O Matic notifies directories that your website has changed, and that they should go index it. It takes about 30 seconds to do, and here’s how.

Fill out your blog name, homepage URL and RSS URL (if you have one), like this. Under Services to Ping, select the directories that make sense for your site:

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Click Send Pings and you’re done.

Step 16: Check for Google Crawl Errors Frequently

This step is really important for maintaining your indexing frequency. I like to check for crawl errors at least once a month for my websites.

To check for crawl errors, open up Search Console.

On the left, click on Settings > Crawl Stats > Open Report.

The crawl stats page is where you find out how often Google is indexing your website, and it’s definitely something to keep an eye on.

For example, if my results are going up that meaning Google is indexing me more often now — a good thing. But if your graph is trending downward, that may be a sign you need to post more content or submit a new sitemap.

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Next, look under “Index” and click “Coverage.”

This screen will show you any errors the Googlebot ran into when crawling your site, like 404 errors.

Here’s what you should be monitoring at least once a month:

  • Crawl errors
  • Average response time
  • Crawl stats

Another great tool to take advantage of is the Structured Data Tester. Google uses structured data to better understand what your website is about.

Structured data basically means you’re providing relevant information to Google to help answer users’ questions.

Here’s an example. I searched for concerts near me.

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This website used structured data to tell Google these listings would be helpful for me, and they display underneath their normal SEO page title and description.

So how do you get that too?

It’s pretty advanced, so this may be another item you want to outsource to a developer.

You can see all the options for structured data in Google’s Search Gallery.

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Google also has a simplified tool for helping non-developers add structured data to their sites. Go to the Structured Data Markup Helper, and enter your website information.

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Then you just have to highlight the element on the webpage that you want to turn into structured data.

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From the menu that pops up, you can add attributes like Author, Date Published, Image, URL, Article Body and so on.

If you’ve implemented structured data, you can use the testing tool to validate it.

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Again, this is pretty complicated stuff, so unless you’re a developer, it’s probably best to hire a professional to take care of this for you.

Step 17: Make Sure Pages that Shouldn’t be Indexed Aren’t

There are some pages you don’t want Google or other search engines to index. Here are the pages you don’t want to show up in search:

Thank you pages: These are usually pages that someone lands on after signing up for your mailing list or downloading an ebook. You don’t want people to skip the line and get right to the goods! If these pages get indexed, you could be losing out on leads filling out your form.

Duplicate content: If any pages on your site have duplicate content, or slightly varied, like a page you’re doing an A/B test for, you don’t want that to get indexed.

Say, for instance, that you’ve got two pages with the same content on your site. Maybe it’s because you’re split-testing visual features of your design, but the content of the two pages is exactly the same.

Duplicate content, as you probably know, is potentially a problem for SEO. So, one solution is to use your robots.txt file to instruct search engines to ignore one of them.

Here’s how to make sure that pages you want to exclude don’t get indexed.

Option 1: In Your robots.txt File

Remember that robots.txt file we made back in Step 10? You can add directives in it to tell search engines not to index a file or a whole directory. That can be handy when you want to make sure an entire section of your site remains unindexed.

To add this, open up your robots.txt file.

See Step 10 for how to do that if you need a refresher.

To block a page from being indexed, enter this code into your robots.txt file.

Disallow: /nameoffolder/

This blocks everything in that folder. Alternatively, you can just block one single file.

Disallow: /folder/filename.html

Save it, reupload to your server and that’s it. For more information on robots.txt files, check out robotstxt.org.

Option 2: Use a nofollow or noindex Links

This option is very simple. When you’re creating a link on your site, just add either a nofollow or noindex tag to the link.

First, let’s cover what they mean.

Nofollow: Tells Google not to crawl the links on that page.

That means is if I link over to your website from neilpatel.com and use a nofollow link, none of my link juice (or, domain authority) will be passed over to you.

Noindex: Tells Google not to index the page, even though the spider can see it. It won’t be added to search results.

You can use both at the same time.

Here’s an example.

If you’re linking over to a special landing page for an event you’re having for VIPs only, and don’t want that page to appear in search results, you would link to it with a noindex tag.

That would look like this: Check out my super cool event.

Even if people search for “Neil’s super cool event” in Google, that page won’t show up.

(You will, however, get a lot of Neil Diamond tribute concert options.)

Most often, you’ll want to use the noindex tag. You usually only want to use nofollow for affiliate links, links someone has paid you to create, or you receive a commission from. This is because you don’t want to “sell links”.

When you add nofollow, it tells Google not to pass on your domain authority to those sources. Essentially, it keeps the web free of corruption when it comes to linking.

If you want to make sure an entire page is excluded from search results from all sources, instead of just including the nofollow or noindex tags in your links, follow the steps below.

First, open up the page’s HTML.

If you use a CMS (Content Management System) like WordPress, you can edit this file using Yoast to add a noindex tag.

If you don’t have a CMS like WordPress, you can download the page you need to edit via FTP.

Not sure how to use FTP? Jump back to Step 2 where I explain it!

Click on the page you’re wanting to exclude from search results, and download it.

Open it up in a text editor. Notepad for Windows or TextEdit on Mac are great for this. Look for the tag, like this:

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Right before that tag, you want to insert ONE of the following pieces of code.

If you want the page to be excluded in search results, but still follow the links on the page, use:

If you want the page to be included in search results, but for Google to not follow the links on the page, use:

And, if you want the page to be excluded from search AND for Google to not follow links, use:

Like this:

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Step 18: Make a Plan for Updating Old Content

So what have we learned about indexing so far?

Every time you update your website, Google wants to crawl it more often.

A great way to capitalize on that is to make a plan to regularly update your old content.

That’s actually what I’m doing right now with this mega post!

This post was originally published in 2015 and I make a point of updating it at least every few months, or when major Google changes happen, to keep it current.

Information gets outdated easily, especially in the fast-paced marketing world. Each month, I make a list of my older posts and select a few to update with fresh information and tips. By editing at least a few posts a month, I ensure my content stays relevant and helpful.

For the best impact on your indexing speed, try and update your website at least three times each week. Those three things could be posting one new blog post and updating content in two old posts.

Updating at least three times a week tells Google it better check in with you often to ensure it has the latest version of your site.

All that indexing, and new information, means that updating your old posts can increase your organic search traffic by 111%!

Here are some easy ways you can update your old content.

Check for outdated facts or terms: For example, this post referred to Google Webmaster Tools when it’s now called Search Console.

Link to fresh information sources: If you wrote a post about SEO in 2013 and used data from the same year in your post, that’s fine back then, but not in 2017. Update your points and supporting information to be recent.

Broken links/new links: Check for broken links and fix them, or change any links in your post to better sources, if needed. For example, I may redirect old links to fresh, new content on my own site.

Link to your other content: Include links to new posts or relevant content you’ve published since the original post. Most bloggers do it like this:

En rapport: Is SEO Dead?

Update your viewpoints: This is important. Go through old posts and update your recommendations to more current ones, if needed. Things change! So should the solutions you’re offering people.

Conclusion

I hope you enjoyed this in-depth guide to getting your website indexed!

I know it’s a lot to take in. I didn’t know half this stuff when I started blogging.

With my first blog, I installed Google Analytics and that was it!

Of course, back then we didn’t have as many options for improving our SEO ranking or indexing, and it wasn’t driven by a complex algorithm like it is now.

That’s why I wrote this guide. It’s so important to educate yourself on SEO and indexing when starting a new website, especially with all the competition out there.

It is possible to rank on page one and “beat the big guys”, but it takes a lot of work and research to get there.

The best advice I have is this:

Keep learning and staying on top of industry news. Things change so quickly, especially when it comes to search engines.

Do your research on SEO and double-check any new suggested technique with your own independent research before trying it.

Mmake sure you’re updating your site frequently — not just with new content, but updating old posts too. It keeps Google coming back to crawl your site frequently and keeps those posts relevant for new visitors.

Next, make a digital marketing plan.

Write down your content marketing plan, including how you’ll monitor your indexing, analytics, and how you will update old information on your site. It wouldn’t have been possible for me to grow as quickly as I did without a written plan.

Finally, get professional SEO help if you need it. Not all business owners have the time to stay on top of marketing, especially since it changes so fast. A professional can often get results much faster — and actually save you money in the long run.

What crawling and indexing tactics have you tried? What were your results?

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